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Thursday, January 7, 2010

Apple Pwns a Category it Hasn't Yet Entered


Poor little old Microsoft. Do you remember them? They're a company that - wayyyy back - was considered "innovative," basically for stealing GUI ideas, etc. from Apple. They had a product called Windows 7 that they REALLY tried to make people care about. NOW, we know our Apple friends are probably going to announce a tablet/slate computing device (iSlate) or whatever. So, what do the ham-fisted over at Microsoft do? They announce today (at CES, a show that's beyond irrelevant at this point) a TABLET pc with partner HP (remember them? before they were known for only making generic printers and pcs?). It's basically a weak attempt to get their "me too's" and make some marketing noise before Apple steals everyone's thunder. On another point, isn't it interesting how a company like Microsoft is being seen as a "me too-er" for announcing a product BEFORE Apple (even allegedly) is going to market their own? This is a whole area worth delving into. The fact that Apple has now positioned itself to be the leader in categories it hasn't even yet entered. Or, at least pwns the "mind-space" (Apple pwns our mind grapes?) That's some brand!

There's a story on this at the Huffington Post (it's pretty amusing). The best part:

Tablet-style computers that run Windows have been available for a decade [ED: and NO ONE has cared. You had 10 years to do something!], but HP's new machine is bound to draw extra attention thanks to expectations that Apple Inc. will launch a similar device later this month.


Apple, notoriously secretive about upcoming products, has not commented on the matter. But given the iPhone's success, which propelled competitors to come out with copycat touch-screen phones and centralized "app" stores to sell add-on software, all eyes are on Apple to define what a slate or tablet-style computer should look like and how it will be used.
Anyway, go give it a read. Spend 5 minutes contemplating the great, bloated companies involved in this. Pretty soon they will be completely forgotten.

Thanks for reading.
-Jonathan

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