Wednesday, January 6, 2010

The Nexus of Nexus One Wrap-Ups

The folks over at PR Newser have a really good summation of the major PR push that was the Google Nexus One Android phone launch.

The recap has one curious bit, it says: "Google's PR peeps didn't go through the trouble of web-streaming their own news conference, while arranging for on-site attendees to record wirelessly, to ensure optimal site lines and audio."

This is a bit odd. I watched some of the streaming news conference on Ustream which has become a powerful tool in communications. The Ustream feed was streamed by someone else. So the question is, why didn't Google stream it themselves?

Perhaps, the thinking was that there is nothing to HIDE so why not let someone else take charge of getting the message out and "owning" it on Ustream? I'm a big fan of companies taking ownership of their message and controlling their own media. Ustream is a great way to do this. But with all the platforms that Google already owns (such as Youtube), it IS interesting that they let someone else do this.

Anyway, the PR Newser piece is a great layman's case study of one event in our consciousness and the communications strategy behind it. Looks like the battle with Apple and the iPhone mafia is ON.

Thanks for reading.

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