Monday, August 30, 2010

Lacking any Real Industries, US to Switch to 'Reputation' Economy

Today, we serve two and only two masters: revenue and reputation. The trick is to position your brand and build your reputation in the sweet spot between capitalism and humanism.
Forbes magazine has put out on the interwebs a short opinion piece about the importance of corporate reputation. This is mostly a big "what else is new?" for the 3 troglodytic companies out there that are still unaware that their image can drive success. But it is always good to preach the smart stuff, even to the converted. The writer, Anthony Johndrow, is with something called the Reputation Institute, and he does pretty nice work of restating why -- especially in this economy (the justification for basically every business article right now that would not normally be considered newsworthy) --
"Companies that are leading the reputation economy are not doing one or the other [serving 'two masters']. Rather, they are able to tie both their products and services and their corporate image together in the interest of both"

I think it's a bit silly to really start calling anything the "reputation economy"(what the what?!). Anyway,  we're basically in the "circling the drain" economy or maybe the "suffering-based economy." The piece is still worth a read. You can find it here.

Thanks for reading.
Jonathan Gardner

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