The Money SPINs

Exploring new frontiers in consumer behavior, marketing and communications. The source for expert commentary on advertising, communications and PR best practices, new sales channels, market research and evolving social media. *Jonathan Gardner* FOLLOW ME ON TWITTER @thejongardner Reach me at jonnygard70 [at] hotmail [dot com]

Tuesday, August 31, 2010

The Role of PR in the New Media Conversation

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Social media is changing how we use and interact with content. It is also of course having a profound effect on the role of PR in communicat...

Monday, August 30, 2010

No One Wants to Work for Americans

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Part II in our "reputation economy" (it's not real but if we keep saying it, maybe it will become real!) series: today there...

Lacking any Real Industries, US to Switch to 'Reputation' Economy

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Today, we serve two and only two masters: revenue and reputation. The trick is to position your brand and build your reputation in the swee...

Wednesday, August 18, 2010

Foxconn's Rx for Suicide Prevention: Try PR!

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Foxconn, maker of iPhones, iPads and Dell Computers is notorious for its ghastly treatment of its workers in China, to the extent that at l...

Tuesday, August 10, 2010

PR Guy Scared HP into Firing Hurd?

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When HP needed justification in axing CEO Mark V. Hurd recently, they called in a consulting firm - one that is inexperienced in crisis com...

Friday, August 6, 2010

Haagen-Dazs Lies to Consumers in Taiwan

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We all know brands often try to "reposition" themselves when they move to a new market - Mary Kay and Buick marketed as "luxu...

Thursday, July 29, 2010

President Obama on 'The View,' Next Stop 'Celebrity Rehab'

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To the annals of "great" moments in political/statesman communications -- FDR's Fireside chats, Nixon's Checkers comments,...

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About Me

Jonathan Gardner: REACH ME AT jonnygard70@hotmail.com* NYC Native* 15+ Years in Marketing/Comms/PR* 8 Years in Senior positions in Asia* Currently back in NYc* Built high-margin marketing and PR businesses in US and Asia* Providing top counsel to Fortune 500* Doing social marketing for a university*Consultant for marketing firms in NYC* Vast experience in branding/corp comms/consumer marketing/crisis and issues management* Intermediate Mandarin ability* Former blogger for CNET. See my archived postings on marketing and technology at: http://asia.cnet.com/member/jonathangardner/blog/

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