The Money SPINs

Exploring new frontiers in consumer behavior, marketing and communications. The source for expert commentary on advertising, communications and PR best practices, new sales channels, market research and evolving social media. *Jonathan Gardner* FOLLOW ME ON TWITTER @thejongardner Reach me at jonnygard70 [at] hotmail [dot com]

Friday, August 6, 2010

Haagen-Dazs Lies to Consumers in Taiwan

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We all know brands often try to "reposition" themselves when they move to a new market - Mary Kay and Buick marketed as "luxu...

Thursday, July 29, 2010

President Obama on 'The View,' Next Stop 'Celebrity Rehab'

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To the annals of "great" moments in political/statesman communications -- FDR's Fireside chats, Nixon's Checkers comments,...

Monday, July 26, 2010

Weber Shandwick Says PR is Worthless

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One of those big PR companies, Weber-Shandwick (no, not "Sandwich," but their name is making me hungry) has surprised absolutely n...

4 comments:

Wednesday, July 14, 2010

LG Admits Defeat with New Branding Campaign

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Hiya sports fans! We're back after a long hiatus. Sorry for being gone, I'm sure we were missed. Today comes news that LG, Korean ...

Sunday, April 25, 2010

Angry Samsung Slings Poo in PR War

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The New York Times has an interesting story ( here ) about an insider's book that "reveals" the massive corruption that has ...

2 comments:

Monday, January 25, 2010

This is What the Apple Tablet Will Be

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It's one day 'till the piece of plastic that changes the world: Apple Tablet (or iPad or Slate or Slut or whatever). What will it b...

Thursday, January 14, 2010

McDonald's Steamy New Ads

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Every once in a while, a BIG traditional marketer likes to step out of their comfort zone and do something "edgy." It is unfortun...

1 comment:

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About Me

Jonathan Gardner: REACH ME AT jonnygard70@hotmail.com* NYC Native* 15+ Years in Marketing/Comms/PR* 8 Years in Senior positions in Asia* Currently back in NYc* Built high-margin marketing and PR businesses in US and Asia* Providing top counsel to Fortune 500* Doing social marketing for a university*Consultant for marketing firms in NYC* Vast experience in branding/corp comms/consumer marketing/crisis and issues management* Intermediate Mandarin ability* Former blogger for CNET. See my archived postings on marketing and technology at: http://asia.cnet.com/member/jonathangardner/blog/

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