The Money SPINs

Exploring new frontiers in consumer behavior, marketing and communications. The source for expert commentary on advertising, communications and PR best practices, new sales channels, market research and evolving social media. *Jonathan Gardner* FOLLOW ME ON TWITTER @thejongardner Reach me at jonnygard70 [at] hotmail [dot com]

Monday, January 25, 2010

This is What the Apple Tablet Will Be

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It's one day 'till the piece of plastic that changes the world: Apple Tablet (or iPad or Slate or Slut or whatever). What will it b...

Thursday, January 14, 2010

McDonald's Steamy New Ads

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Every once in a while, a BIG traditional marketer likes to step out of their comfort zone and do something "edgy." It is unfortun...

1 comment:

Tuesday, January 12, 2010

Communications Lessons from Mark McGwire and Richard Nixon

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We've all seen TV "confessionals" as part of a media strategy: Bill Clinton's, A-Rod's, Mark Sanford, Jim Bakker, et ...

1 comment:

Thursday, January 7, 2010

Apple Pwns a Category it Hasn't Yet Entered

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Poor little old Microsoft. Do you remember them? They're a company that - wayyyy back - was considered "innovative," basicall...

Wednesday, January 6, 2010

The Great Chinese Social Media Challenge

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An interesting post on the "year ahead" (yes, like me you are probably getting sick of year-end wrap up/year-ahead prediction pie...

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The Nexus of Nexus One Wrap-Ups

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The folks over at PR Newser have a really good summation of the major PR push that was the Google Nexus One Android phone launch. The rec...

Monday, January 4, 2010

Wherefore art thou, Weber Shandwick Korea?

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A few months ago, Weber Shandwick (not sandwich, SHANDWICK) made a "pledge" to open an office in Korea before they end of the yea...

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About Me

Jonathan Gardner: REACH ME AT jonnygard70@hotmail.com* NYC Native* 15+ Years in Marketing/Comms/PR* 8 Years in Senior positions in Asia* Currently back in NYc* Built high-margin marketing and PR businesses in US and Asia* Providing top counsel to Fortune 500* Doing social marketing for a university*Consultant for marketing firms in NYC* Vast experience in branding/corp comms/consumer marketing/crisis and issues management* Intermediate Mandarin ability* Former blogger for CNET. See my archived postings on marketing and technology at: http://asia.cnet.com/member/jonathangardner/blog/

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