The Money SPINs

Exploring new frontiers in consumer behavior, marketing and communications. The source for expert commentary on advertising, communications and PR best practices, new sales channels, market research and evolving social media. *Jonathan Gardner* FOLLOW ME ON TWITTER @thejongardner Reach me at jonnygard70 [at] hotmail [dot com]

Wednesday, December 30, 2009

Fauxscaling and the Risks of Repositioning Brands in Asia

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Pirate handbags sold on the street aren't the only "brand fakes" around these days. There's a whole sector of the global e...
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Tuesday, December 29, 2009

Slate's 'Ads we Hate' is Great!

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Just a quick blurb that Seth Stevenson over at Slate did a great piece ( here ) on the ads we hated the most in 2009. I was familiar and hat...

Charmin Tries to Clean up a Marketing Turd!

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BREAKING NEWS! From the A.P. Daybook [a daily digest from the Associated Press sent to media to alert them to "news events," which...

The 2010 Marketing REsolutions are Here!

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Our friends at Mashable have a good piece on the "five tips...to guide your SMB’s social media and online strategies for 2010." I...
Sunday, December 27, 2009

Polishing Turds: Your Personal Shame for 2009

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The year end is a good time to reflect on what we've "accomplished." Also ideal to prepare for what lies ahead. I'm sure d...
Saturday, December 26, 2009

Still talking about Starbucks Via?! Oh, dios!

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Believe it or not, some people out there are still debating the business strategy and prospects of Via, Starbucks' instant coffee. Over ...
Friday, December 25, 2009

Marketer, review thyself!

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A blog by some PR company had an interesting idea: consumer product companies should host reviews of their products on their own websites. ...
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About Me

Jonathan Gardner
REACH ME AT jonnygard70@hotmail.com* NYC Native* 15+ Years in Marketing/Comms/PR* 8 Years in Senior positions in Asia* Currently back in NYc* Built high-margin marketing and PR businesses in US and Asia* Providing top counsel to Fortune 500* Doing social marketing for a university*Consultant for marketing firms in NYC* Vast experience in branding/corp comms/consumer marketing/crisis and issues management* Intermediate Mandarin ability* Former blogger for CNET. See my archived postings on marketing and technology at: http://asia.cnet.com/member/jonathangardner/blog/
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